Elevate Your Business with Strategic Guidance

Through my services, I help individuals and businesses achieve their full potential. In my role as a coach, I provide guidance and support to clients so they can overcome obstacles and achieve their goals. Based on my own experiences and expertise, I offer valuable insights and advice through mentorship.

Coaching creativity and designing new products and services. Inspiring clients to develop innovative solutions and products by tapping into their creative potential.

I also offer product development services to help businesses bring their ideas to life, from concept to launch. Whatever your needs are, I am here to assist you. My expertise and support will help you unlock your full potential.

Speaker and lecturer

  • What it's like to be different and to be perceived as such.

  • The process of becoming a better person. Every person has their own journey, their own challenges that shape them throughout their lives.

  • What is your potential for growth and change? Did you receive, take advantage of, or maybe create your own opportunities?

Challenges inspire creativity

Exposing oneself to different types of limitations and challenges increases creativity.

I would be pleased to facilitate workshops and processes to help you and your organization become more creative. Creativity should be embraced naturally without effort in everyday life.

Zayera in the desert in Egypt
Zayera in the desert in Egypt
Zayera cleaning the cow stable in Switzerland
Zayera cleaning the cow stable in Switzerland


The coaching process helps people navigate conflicts and make changes in their lives. Are you ready to make changes in order to achieve your goals?

I am a coach who provides tough love and encourages and pushes my clients to be their best selves. As a coach, I help individuals identify and overcome obstacles that may hold them back.

With coaching, people can gain new insights and open up new possibilities in their personal and professional lives. More and more people are recognizing the value of having a coach to guide them through life's challenges and opportunities, and coaching is becoming increasingly popular as a powerful tool to help them reach their potential.


The experience of traveling opens up a world of new opportunities and allows one to discover new cultures. Adventure is always present, whether it's traveling to remote areas or volunteering for farming projects. My passion for travel has led me to visit 60 countries so far.

Experiencing new cultures and meeting new people can broaden our horizons and open our minds to new possibilities. The opportunity to travel allows us to embrace new experiences and step out of our comfort zones. The goal is to broaden our perspective and learn from every experience about ourselves and the world around us.

Zayera in South Africa on a hike
Zayera in South Africa on a hike
Zayera on a ferry border crossing Senegal to Gambia
Zayera on a ferry border crossing Senegal to Gambia

Coaching & mentorship

As a certified coach, I specialize in empowering individuals to take control of their lives by enhancing their self-development, achieving their goals, and identifying behavior patterns. Through my coaching sessions, I will help you overcome any challenges you are facing, both in your personal and professional life. So, if you are ready to step up and take charge of your life, contact me now for online coaching sessions.

Effective Coaching Strategies for UX Professionals

I believe there is a need for UX coaches in the UX and design community. It has been exciting to see more and more people joining and contributing to the field over the past 25 years. Despite this, there are still many challenges to overcome. The occupation, responsibilities, and how the UX role is positioned in an organization continue to be problematic over time.

UX has evolved over the years, but we still face challenges integrating UX into product design and development. It can be difficult to even come up with a UX methodology. Not to mention the importance of implementing design thinking. My experience in the field has exposed me to a variety of challenges.

I am now offering my services as a UX coach. Are you new to the field? Or someone who has recently shifted into UX?

To deal with challenges and frustrations, consider hiring a UX coach.

You are a UX lead, right? Is there no senior UX:er in your organization who can provide you with advice and support?

Take advantage of a UX coach who is entirely objective and unbiased toward your organization. From my personal experience, we all benefit from seeing the world from a different perspective. A helicopter view can help you see patterns and understand them.

Steps in the coaching

We will discuss what goals you want to achieve—an assessment of the current situation.

Identify the challenges you face immediately.

A brief description of your educational background and your work experience.

Describe your current position—the dynamics of your workplace and the challenges you face.

We set SMART goals. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound.

Follow the agreed-upon timeline to reach your goals.

Your UX coach will hold you accountable

In my role as your coach, I will provide expert feedback as you work toward achieving your vision.

We will track your progress toward success as you manage roadblocks. We will track and implement what you've learned through coaching.

The aim is to help you stay focused on achieving your goals with multiple monthly UX coaching sessions.

What I offer as a UX Coach

You'll get the support of a trained UX specialist with 25 years of work experience who provides honest feedback with proven tools and methods.

Areas to address within coaching:

  • Management

  • Leadership

  • Work culture

  • Work ethics

  • Career development paths at work

  • Competency development

  • Addressing your skills and strengths

An initial session with me as a UX coach is free. UX coaching sessions are conducted online.

Take charge of your own career development. Get in touch with me.